Turkey's 2014 Online Used Car Map
Tasit.com, one of Turkey's largest automobile advertisement sites, presented Turkey's online second-hand automobile map in an infographic in 2014. In 2014, when taxes were multiplied and credit restrictions were introduced, the second-hand vehicle market had a very active year. In 2014, 920,000 vehicle advertisements were published on Tasit.com. While 61% of these ads were given by people who wanted to sell their vehicles, 26% were added by galleries. The share of authorized dealers of brands in second-hand vehicle advertisements was only 13%. Drawing attention to the low share of authorized dealers in second-hand sales, Tasit.com Content and Analysis Director Sevil Okumuş emphasizes that although the number of second-hand vehicle advertisements of authorized dealers has increased compared to the previous year, they cannot sufficiently benefit from a large market; “Although the presence of authorized dealers in the used car market is very weak at the moment, the situation may change rapidly in the future. The guarantees offered to second-hand cars are extremely attractive on the part of the user, but more awareness-raising is needed to deliver these services to the users. According to the study, which reveals which brand is preferred more in which city in Turkey, by breaking new ground, Renault, Tofaş and Opel were the most preferred brands in our country, respectively. Gaziantep and Van became the big cities in the second hand, with Volkswagen in the first place.
Tasit.com also announced the second-hand brands and models that were most sought after and offered for sale in 2014. The most sought after brands were Tofaş, Hyundai, Renault, Opel and Peugeot, followed by Volkswagen, Toyota and Honda. Fiat and Ford were at the bottom of the ranking.
We searched mostly for Megane, Şahin and Focus.
Renault Megane was the most sought after and second-hand model. After Megane, the most sought after models in 2014 were Tofaş Şahin, Ford Focus, Hyundai Accent and Fiat Linea. After Megane, the most sold models were Opel Astra, Ford Focus, Tofaş Şahin and Tofaş Doğan.
“Sedan” in body type, “LPG” in fuel oil, “Manual Gear” in transmission
In 2014, the most popular body type in the used car market was the sedan with 48%. Sedan models followed the hatchback with 31%. White took the lead with 25% in color preference for second-hand cars. After white, the most preferred colors were silver gray with 17% and black with 14%. While 39.5% of second-hand cars were LPG powered, the rate of gasoline vehicles was 28.1%. While 75% of the second-hand cars offered for sale were manual transmissions, only 14% were automatic transmissions.
“Our population is young, our cars are old”
The vehicles that received the most attention in the second-hand vehicle market in 2014 were the models aged 5 and under with a rate of 32%. Vehicles up to the age of 5 are followed by models between the ages of 5 and 10 with a rate of 21%. The average age of used vehicles in Turkey is much higher than the average in Europe and Tasit.com's previous research confirms this; “More than half of the vehicles that were put up for sale in 2014 were 10 years or younger, but older model vehicles also have a share of 44%. Our population is young, but our cars are old.”
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